The Corporate Gifts Revolution in Indian Companies

“Lagta hai ab koi achi ‘Employee Wellness’ vali job dhoondhni hi padegi!!”

If you’re an HR and about to choose the most generic corporate gifts this year too, you are sure to receive these even from your best and most favorite employees.

As an employer in India, you’ve likely grappled with the universal challenge of selecting corporate gifts that truly resonate, leave a lasting impression, and reflect your brand’s values. 

• But what if your next round of corporate gifts could do more than just exist? 
• What if they could speak volumes about your commitment to sustainability, empower local artisans, and genuinely delight your employees, all while enhancing your brand image? 

This is where Chakra, with its exquisite range of upcycled handbags, steps in to revolutionize corporate gifting in India.

Why Generic Gifts Are Out: The Shifting Sands of Corporate Gifting in India

The Indian corporate gifting market is a colossal entity, valued at approximately USD 1.45 billion in 2022 and projected to grow significantly [1]. Within this thriving landscape, gifts like gift vouchers (24%), bags & luggage (16%), and stationery (15%) consistently rank as the most popular choices.[2] This statistic, where bags and luggage hold a substantial 16% share, is a powerful indicator. It tells us that practical, functional items that integrate into daily life are highly valued by recipients. However, the traditional approach to these gifts often overlooks a crucial aspect: sustainability.

Beyond the Box: The Trend Towards Sustainable and Meaningful Corporate Gifts

The days of generic, mass-produced presents are fading. Indian companies, much like their global counterparts, are experiencing a paradigm shift in their corporate gifting strategies. Environmental consciousness is no longer a niche concern; it’s a mainstream imperative that permeates consumer choices and corporate responsibilities. There’s a growing understanding that the best corporate gifts aren’t just about monetary value; they’re about the message they convey.

This translates into a booming trend for sustainable corporate gifts. But, why the shift? 

Because modern employees, especially in India, are increasingly aware of their environmental footprint and seek to align with organizations that share their values. A thoughtful, eco-friendly gift tells your employees that you care not just about their performance, but also about the planet and the communities that produce these goods. It’s a powerful statement of Corporate Social Responsibility (CSR) that resonates deeply, fostering a sense of pride and belonging. According to a survey, 80% of individuals in India wish to purchase environmentally-friendly corporate gifts, and 60% prefer those made in India [3]. This highlights a strong desire for gifts that are both ethical and locally sourced.

Leading the Green Charge: Indian Companies Redefining Corporate Gifting

Forward-thinking Indian companies are already integrating sustainability into their bulk gifting strategies. Instead of resorting to conventional, often environmentally detrimental options, they are exploring alternatives that contribute positively to society and the environment. Consider the rise of local artisans and eco-conscious brands gaining traction in the corporate gifts segment. Companies are opting for products made from recycled materials, handcrafted by rural communities, or those that promote a healthier lifestyle.

For instance, many companies are now selecting gifts that include bamboo stationery, reusable drinkware, or organic cotton totes. [4] The shift isn’t merely about ticking a box; it’s about making a tangible difference. These gifts often come with compelling stories of impact – stories of waste diverted from landfills, of traditional crafts being revived, and of livelihoods being sustained. Such narratives transform a simple gift into a powerful symbol of a company’s commitment to a better future. The impact of such corporate gifts goes beyond the immediate appreciation; it builds a positive brand image and fosters deeper connections.

The Chakra Advantage: Tailored Corporate Gifting Solutions

This is precisely where Chakra shines, offering a unique and impactful solution for your corporate gifting needs. Imagine presenting your employees with a beautifully crafted handbag that tells a story of transformation – a story of discarded textiles reborn into a functional, stylish accessory. Chakra’s bulk gifting solutions are designed to meet the demands of large-scale corporate gifts while maintaining their core values of sustainability and craftsmanship.

Chakra offers a diverse range of upcycled handbags and accessories that are perfect for employee appreciation initiatives. Think about gifting:

• Upcycled Fabric Tote Bags: Practical for daily commutes or weekend outings, these bags are not just spacious but also conversation starters, showcasing your company’s eco-conscious choice.
• Designer Wallets (Upcycled): For a premium touch, Chakra’s designer wallet collection offers elegant pieces, proving that luxury can be sustainable. These make excellent corporate gifts for leadership or high-performing teams.
• Fabric Box and Small Sling Bags: Trendy and convenient, these are ideal for a younger workforce or for those who prefer a hands-free approach. The vibrant designs and unique textures ensure they stand out.
• Other Upcycled Accessories: Beyond bags, Chakra’s range could include upcycled wallets, scarves,etc offering versatility for different recipient demographics and budgets within your corporate gifts strategy.

Each Chakra product carries the inherent value of being handcrafted from upcycled materials, often factory textile leftover that would otherwise contribute to landfills. This directly aligns with the growing demand for sustainable corporate gifts that have a minimal environmental footprint. One mindful choice by you elevates the gift from a mere item to a memorable gesture.

More Than a Gift: How Chakra Elevates Your Brand & Employee Morale

Choosing Chakra for your corporate gifts is a strategic decision that offers a compelling return on investment (ROI) for your organization, particularly relevant for HR teams in India.

1. Strengthened Brand Image: In today’s competitive landscape, a company’s commitment to sustainability is a powerful differentiator. Gifting Chakra bags demonstrates your organization’s proactive stance on environmental responsibility and social impact. This enhances your brand reputation among employees, clients, and potential hires, positioning you as a forward-thinking and ethically conscious employer. Companies that adopt sustainable practices are viewed as responsible and progressive.
2. Increased Employee Satisfaction and Loyalty: When employees receive a gift that aligns with their personal values, particularly a gift that champions sustainability and supports local artisans, it fosters a deeper connection with the company. It shows that the employer values more than just profit; they value purpose. This leads to increased morale, a stronger sense of belonging, and improved employee retention. Employees feel proud to be associated with a company that “walks the talk” on environmental and social issues [5]. Imagine the pride your team will feel carrying a Chakra bag, knowing it represents your company’s commitment to a greener future.
3. Positive Workplace Culture: Sustainable corporate gifts actively promote a green culture within your organization. They encourage conversations around conscious consumption and environmental stewardship, fostering a more responsible and engaged workforce.
4. Meaningful Storytelling: Each Chakra bag carries a story of transformation and purpose. This narrative can be shared internally, becoming a powerful tool for internal communications and team building. It humanizes your corporate gifts, making them more than just an item, but a symbol of shared values.

In essence, corporate gifts from Chakra are not just about acknowledging employees; they are about investing in your brand’s future, enhancing your reputation, and cultivating a workforce that feels truly valued and aligned with your organizational ethos.

The corporate gifts revolution in India is here, and it’s being led by companies choosing to make a difference. By opting for sustainable, meaningful corporate gifts like Chakra’s upcycled handbags, you’re not just giving a present; you’re giving a purpose, a story, and a commitment to a better tomorrow. It’s time to move beyond the ordinary and embrace the extraordinary in your employee appreciation efforts.

Send us an email on chakra.kriti@gmail.com to receive our product catalogue, so that you can sit back and relax while choosing an amazing gift option for your employees this year.